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Otrium introduces made-to-measure packaging

The new packaging machine scans items to determine their size and creates a unique fitted packaging, limiting any unnecessary space.

22 DECEMBER 2023
Fashion's carbon footprint isn't a small thing. The fashion industry produces 5% of the world’s carbon emissions and is the world’s 3rd largest polluter. We're part of that, but we're striving to change that story. Here's what we're up to:
In 2023, we introduced a new packaging machine in our European warehouse to create tailor-made packaging. The new packaging machine scans items to determine their size and creates a unique fitted packaging, limiting any unnecessary space. We moved away from one-sized boxes to minimise material usage. 
Reducing our operational footprint: one package at a time Our new packaging machine is making a real difference—cutting emissions by over 50% per item shipped. To be exact 51.88%, the equivalent of 0.075 kg CO2-eq. It's a small win, but a win nonetheless. Reducing our operational footprint means innovating one step at a time. We move as smart and quick as possible as we are conscious of the urgency of climate change.
Using Less, Using Smart It's really just about using energy and materials smarter.This is our three-step approach:
  1. Thinner, unbleached materials that are recycled and FSC certified. Lower and recycled materials means less waste.
  2. By making the boxes to fit the items shipped, we reduce the box size. This impacts the whole supply chain down to customer delivery with less vehicles required to move the same amount of orders.
  3. Solar power for our warehouse and teaming up with couriers who care about the environment.
Our Footprint is Our Responsibility 
A carbon footprint measures the amount of carbon dioxide released into the atmosphere as a result of the activities a person, organisation or community does. A carbon footprint is measured in terms of tons of CO2 emissions. The smaller your carbon footprint, the smaller the impact on the environment and climate change. Find our latest climate report here
Our ambition is to reduce our carbon footprint to become Net Zero in 2030 in line with the Science Based Targets initiative.  Read more about our commitment here
If you have any questions, great ideas or feedback please reach out to our Sustainability team at [email protected].

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NEWS

Celebrating Our 2023 Milestones and Looking Ahead

At Otrium, we're thrilled to share the progress we've made in 2023 and to reaffirm our commitment to creating a positive impact in the fashion world. This year, we assessed the development across four priorities of our impact strategy: extending the life cycle of fashion, climate & nature, inspiring better choices, and responsible leadership. While these achievements are a source of pride, we’re even more excited about our plans for continuous improvement.Curious about our success, ongoing efforts, challenges, and plans for the future? Read undefined!Here’s a summary of the must-know insights:undefined Otrium’s main goal is to fight textile waste by finding new homes for unsold fashion items. In 2023, we made great strides: - We resold 3,5 million past-season clothing items through our undefined and rerouted an additional 1,145,922 goods using the undefined.- We undefined 7,074 garments to local communities.- About 50% of the damaged items were repaired using the undefined.- We undefined 200,571 best-selling items for outlets, basing our decisions on data and using excess fabrics for smaller collections - though this reproduction is a small part of our business compared to the industry average (5.5% versus 25-60%). All in all, we exceeded our goal of expanding our services to save 25,000 pieces. While we chose to postpone the launch of the Environmental Recovery Value B2B platform, we did create an internal dashboard that showcases carbon emissions avoided and waste saved per item, as well as conducted our most extensive research on impacts with findings set for release in 2024.
As we all know, visuals are everything when it comes to fashion. We can see that consumers are more likely to choose clothing with clear images. At Otrium, we understand the important role that visuals play in presenting clothing at its best, so here’s what we did: We've initiated  our Photo Studio in 2020, to optimise the visual identity of the items on our platform. Our mission revolves around collaborating with brand partners to give a new life to their unsold stock through our platform. Our in-house Photo Studio captures these items on models using AI. Quick and effective From a seamless photo shoot to the final image, we manage it all, eliminating the need for third-party involvement and ensuring a swift and cost-effective workflow. A quick turnaround, with items going live within a week. The studio offers options between packshot and model images, with high-quality AI-driven modelling. This is how we workundefinedundefinedundefinedundefinedBest of both worlds Off-price items are mostly end of season, and for brands it is therefore less attractive to invest in such items. This is where Otrium comes in; for a small expense we deliver quality images of these fashion items if our brand partners do not have such imagery available themselves. These visuals help consumers with making an accurate purchase decision and therefore also reduce the likelihood that consumers will  return their order.Capacity Behind the scenes, our statistics reveal the scale of our operations. In 2023 alone, 15,000 items were shot, with 2,500 as model photography. Our editing partner handled retouching for 30,000 images, emphasising the magnitude of our commitment to visual excellence. Orders with at most 75 items can go live within four days. The Otrium Photo Studio isn't just about capturing images; it's a testament to our dedication to revolutionising how fashion is presented and experienced. With a commitment to efficiency, quality, and innovation, we're aiming to set new standards in the fashion industry.  Click undefined If you want to know more about Otrium’s services.
Returns are a significant challenge in the current e-commerce landscape. Apart from the negative financial impact, not all items can be put back into undefined. While some unsellable returns are donated to charities, others are being destroyed. In Europe one out of every five pieces of clothing is undefined. At Otrium, we recognise the importance of extending the life cycle of clothing, while reducing waste. That's why we've set up our Repair Service.Refurbishment, often referred to as repair or reconditioning service, is a service we offer to our fashion brand partners. We repair slightly damaged returns to perfect condition, giving them a second chance on our platform. Since April 2023, we have partnered with The Renewal Workshop via our logistics partner, Bleckmann. In 2023, we sorted and graded over 30,000 items, of which around 50% were successfully brought back to their original condition.How it worksundefinedundefinedundefinedundefinedundefined

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